Full-life reader, curious by nature and profession, Ximena has been passionate about reading books, contexts, consumers, and trends for over 20 years. As Co-Founder & CEO of YOUNIVERSAL, she helps brands understand what people want… even before they know it themselves. She is the Academic Director of the Executive Program People-Centric Business Design (Universidad Di Tella) and a professor at MIND (UDESA), Culture Lab (FLACSO), and the Escuela Superior de Creativos Publicitarios. Ximena has spoken at SXSW (Austin), +Cartagena, and other events, and is a columnist for business media and streaming shows. Recognized as a Leading Woman by Ad Age and Adlatina, she holds a Master’s in Social and Political Anthropology (FLACSO) and is a PhD in Sociology (Candidate).

Ramiro is a journalist with a degree in Political and International Sciences and a true pioneer in the digital world, with over 25 years of experience in New Media. He holds a postgraduate degree from Stanford and has studied at Columbia University. He was among the creators of the first websites in Latin America, leaving an indelible mark on the region’s digital transformation. He led digital development at MTV Networks and Discovery Networks Latin America, among other corporations. For over 20 years, he has been a professor of Journalism and New Media at UCA, as well as Storytelling at MIND and digital transformation at Digital House, Pompeu Fabra, and Salzburg. He is a speaker at global conferences such as SXSW and a strategic content consultant for leading brands. His purpose is clear: to ensure messages connect, directly and effectively.

Sole has spent nearly 20 years mastering the game of marketing and strategy—whether in business or on the tennis court (where she’s also a champion). Today, she advises public and private companies, helping them plan their next big move. Previously, she explored mass consumption trends across LATAM and led new business units at Grupo Clarín, expanding its market. She holds an MBA from Ditella and a Market Research diploma from UCEMA. A natural strategist and growth hacker, she blends innovation, creativity, and flawless execution. Leadership and strategic planning are in her DNA. If there’s a challenge, Sole is ready to smash it with an unstoppable drive.

Sabrina feels just as comfortable traveling across Latin America in a motorhome as she does working in teams and building bridges to design solutions that drive sustainable business growth. With 20 years of experience in Marketing, Strategy, and Consumer Insights at companies like Coca-Cola and Disney, she has deepened her understanding of people as consumers, clients, and citizens, constantly challenging the status quo with innovation and agility. She holds a degree in Advertising (UP), a postgraduate degree in Psychology, Marketing, and Public Opinion (UBA), and has completed training in Leadership, Coaching, Innovation, and Behavioral Design (UDESA).

Is it possible to be an advertiser, pharmacist, jeweler, entrepreneur, and also a huge fan of cooking, reading, and traveling? Waldo can! He began his journey as a Pharmaceutical Technical Director, but his passion for advertising took over. He was a director at OgilvyOne Spain, General Account Director at Havas Worldwide, and led the digital transformation of Ogilvy & Mather Argentina as General Account Director. Passionate about creativity and innovation, he has been a speaker and jury member at advertising festivals. His strengths include team coordination and leadership, analytical thinking, storytelling, being married to Graciela, and being the proud dad of Luján and Martina.

Agostina lives in a constant state of exploration. Advertising, communication, creativity, and research are not just her work—they’re her way of seeing the world. Her future hunting radar is always on, spotting trends before they go viral and building communities where ideas come to life. With a background in Social Anthropology, creative advertising (Escuela de Creativos), and an International Certification in Digital Marketing and Data (UCEMA), she knows how to read culture, tell engaging stories, and make data speak. A cat lover (they chose her, not the other way around), she believes the best strategies challenge the obvious and that creativity has no limits… except when a cat decides to lie on the keyboard.

Juliana doesn’t just spot the future—she builds it. As the founder of the NGO Salve o Mar in Brazil, she fights plastic pollution and protects marine life. With 20 years in coolhunting and trend research, she has explored industries like sustainability, technology, food & beverage, and beauty, always staying one step ahead. A Visual Communication graduate from UP, for Juliana, trends aren’t just followed—they’re created.

Federica knows how to see the stories behind trends. With a perspective that blends Psychology and culture, from the foodie world to content creators, she listens beyond the obvious. She studies Psychology at UCA and applies her talent not only to consumers but also to social causes. Curious by nature, she is a food journalist at MALEVA, a culture and lifestyle magazine, and a content creator for niche brands, with sharp insight into the food industry. She specializes in spotting trends, innovations, and unique experiences that transform the way we enjoy food and everyday lifestyle. Federica believes there’s always a new place, flavor, or idea waiting to be discovered.

Sofía holds a Ph.D. in Sociology from the University of California, Irvine, and an MRes in Social Sciences from Universidad Carlos III de Madrid. She specializes in research methodologies, algorithmic fairness, and digital demography. She has collaborated on social impact projects with TECHO and teaches at UBA. Her research has been published in international forums, addressing inequalities and algorithmic justice. With certifications in data privacy and academic recognitions, her work bridges society, technology, and data to generate impactful knowledge.