Ximena Díaz Alarcón
Co-Founder / CEO
Specialized in Brand Marketing, Market Research, Trends, Innovation, and Strategic Planning, with 20 years of professional experience in designing and managing projects for leading brands across multiple categories and sectors at regional and global levels. She was a Co-Founder and General Content Director at Trendsity, leading projects for The Coca-Cola Company, Nike, Turner Television, Uber, Headspace, Colgate, Owen Illinois, Unilever, Danone, Arcor, McDonald’s, Mondelez, Kimberly-Clark, Bayer, Glaxo, Roche, Chandon, among others. She holds a degree in Public Relations and Advertising, a Master’s in Social and Political Anthropology (FLACSO), and a Master’s in Integral Management in Digital Business (UDESA), with studies in Strategy Frameworks (IDEO), Future Scenarios (INSTITUTE FOR THE FUTURE), and Digital Anthropology (UCL). Currently pursuing a Ph.D. in Sociology (UCA), she is a Trends and Innovation Professor at MIND, UDESA, La Escuelita, and the Academic Director of the executive education program “Customer-Centric Business” at Universidad Ditella. She has been a guest key speaker at multiple trends and research events in Latin America and SXSW in Austin, a leading global innovation event. She was honored as Leading Women Argentina 2022 by Ad Age and Adlantina.