Ximena Díaz Alarcón
Co-Founder & General Content Director
Specializing in Brand Marketing, Market Research, Trends, Innovation and Strategic Planning, with 20 years of professional experience in the design and direction of projects for leading brands in multiple categories and sectors at a regional and global level. She was Trendsity´s Co-Founder Partner and General Content Director, directing projects for The Coca-Cola Company, Nike, Turner Television, Uber, Headspace, Colgate, Owen Illinois, Unilever, Danone, Arcor, Mondelez, Kimberly-Clark, Bayer, Glaxo, Roche, Chandon and Laboratorios Andrómaco, among others. She holds a degree in Public Relations and Advertising, a Master´s Degree in Social and Political Anthropology (FLACSO) and a Master´s Degree in Digital Business (UDESA), with studies in Strategy Frameworks (IDEO), Future Scenarios (INSTITUTE FOR THE FUTURE) and Digital Anthropology (UCL). She is a PhD Candidate in Sociology (UCA) and a Lecturer on Trends and Innovation at MIND, UDESA, Siglo XXI, Ditella and UP. She was a Speaker at SXSW Festival in Austin, a leading event in global innovation. She is an ESOMAR member.