Ximena Díaz Alarcón
Co-Founder / CEO
Specializing in Brand Marketing, Market Research, Trends, Innovation, and Strategic Planning, with 20 years of professional experience in the design and direction of projects for leading brands in multiple categories and sectors at a regional and global level. She was Trendsity´s Co-Founder Partner and General Content Director, directing projects for The Coca-Cola Company, Nike, Turner Television, Uber, Headspace, Colgate, Owen Illinois, Unilever, Danone, Arcor, Mondelez, Kimberly-Clark, Bayer, Glaxo, Roche, and Chandon, among others. She holds a degree in Public Relations and Advertising, a Master´s Degree in Social and Political Anthropology (FLACSO), and a Master´s Degree in Digital Business (UDESA), with studies in Strategy Frameworks (IDEO), Future Scenarios (INSTITUTE FOR THE FUTURE) and Digital Anthropology (UCL). She is a Ph.D. Candidate in Sociology (UCA) and a Lecturer on Trends and Innovation at MIND, UDESA, Siglo XXI, UADE, UP, La Escuelita and she is the Academic Director of the executive program “People-Centric Business” (Universidad Ditella). She is a Keynote Speaker at multiple leading events and conferences on consumer research and trends in Latam and she was a Speaker at SXSW Festival in Austin, a leading event in global innovation.