Contact us

The human orbit

The human orbit

The human orbit

The human orbit

The human orbit

The human orbit

The human orbit

The human orbit

Understanding and inspiration
for Brands with a focus on people
for Latam and the World

What do we do

We understand
people in context

We research the evolution of people´s drivers, perceptions and expectations about their context, their lives, about society and brands.

A multi-methodological approach. Face to face and online Focus Groups and Interviews. Online Surveys. Ethnographic Immersion: At home and online consumer visits. Consumer Diary-Digital Diary. UX. Customer Journey Mapping. Online Communities.

We identify
the signs
of the future
today

We explore trends, codes and signs of change. We identify patterns that will shape new expectations about brands.

Trend Lab: mapping of expectations about products, new category codes, disruptions, consumption trends. Cultural Codes: a semiotic exploration of salient cultural codes. Trend  Dive: Trend immersions for brand teams. Leading Edge Consumers: we identify new consumer profiles.

 

We generate
strategic thinking
spaces

Inspiration and ideation to help brands innovate. We create inspiring training and experiences. Design and facilitation of Innovation and Strategy Workshops. Ideation and Strategy planning.
Design Thinking and Ideation Labs. Consumer Prototyping. Consumer Co-Creation Labs. Future Thinking Labs: future -scenario design and dynamics to inspire strategic innovation. Inspiring Talks and training on Digital Transformation, Innovation, Trends, Trend – hunting and Branding.

We inspire
insights

We design experiences, situations and dynamics to “bring insights to life”, inspiring team and helping them translate those insights into strategy and brand plans.

We create the
right narrative

We create and align brand discourse and attributes with consumer values, expectations and consumer, category and context trends.

Brand Storytelling. Brand Strategic Communication Territory. Brand Concept: we create innovative brand concepts through category landscape analysis and trend inspiration. Brand point of view and Manifesto. Storytelling Workshops and Talks.

 

How we do it

People
Culture
Strategy

Who we are

Ximena Díaz Alarcón

Ximena Díaz Alarcón

Co-Founder & General Content Director

Specializing in Brand Marketing, Market Research, Trends, Innovation and Strategic Planning, with 20 years of professional experience in the design and direction of projects for leading brands in multiple categories and sectors at a regional and global level. She was Trendsity´s Co-Founder Partner and General Content Director, directing projects for The Coca-Cola Company, Nike, Turner Television, Uber, Headspace, Colgate, Owen Illinois, Unilever, Danone, Arcor, Mondelez, Kimberly-Clark, Bayer, Glaxo, Roche, Chandon and Laboratorios Andrómaco, among others. She holds a degree in Public Relations and Advertising, a Master´s Degree in Social and Political Anthropology (FLACSO) and a Master´s Degree in Digital Business (UDESA), with studies in Strategy Frameworks (IDEO), Future Scenarios (INSTITUTE FOR THE FUTURE) and Digital Anthropology (UCL). She is a PhD Candidate in Sociology (UCA) and a Lecturer on Trends and Innovation at MIND, UDESA, Siglo XXI, Ditella, UP and La Escuelita. She was a Speaker at SXSW Festival in Austin, a leading event in global innovation.

Ramiro Fernández

Ramiro Fernández

Co-Founder & Chief Storyteller

He is a Journalist with more than 25 years of specialization in New Media, with postgraduate studies at Stanford University. He is a PhD Candidate in Sociology (UCA). He was Senior Director of Digital Media at MTV Networks Latin America and Director of Business Development of New Media at Discovery Networks Latin America. He was also Manager of Access and Communication Services at Terra Networks, Content Manager at Advance, Director of the Digital Media division of Editorial Atlántida. He is currently a Lecturer of Journalism and New Media at UCA, Storytelling at MIND and Digital Transformation at DIGITAL HOUSE. He is a Speaker at regional strategic branding conferences and a Content Strategy consultant for global and regional leading brands. He was a Speaker at SXSW Festival in Austin, a leading global innovation event, and a Columnist for trends and technology at LaNacion +. His new podcast ZERO ONE is on La Metro.

REGIONAL & GLOBAL REACH

expert network

Top of the game
for each project

Trend Analysts. Semiologists. Anthropologists. Sociologists. Qualitative & Quantitative Analysts. Digital Experts. Cultural Insiders. Innovation & Strategy Planners.

OUR EXPERIENCE